Google Play Store has 3 million mobile apps, with 30
categories. This means on an average 100,000 apps are there in your category where
you are competing across.Each and every mobile app developer wants their app to
stand out and get it to the top of the store. To get to the top of the store
requires various factors to be considered. Understanding your target audience, right
time, app store strategy and many other things included in it.
Most of the mobile application development companies Dubai develop thousand of apps but as mobile application developers, you have to look
into following areas to improve your app ranking and ultimately aiming it to
get No. 1 ranking.
Build a product which people
look for:
Paul Graham, the founder of world’s best startup incubator Y-Combinator,
says “make a product which people want”.If you build an application that no one
wants to use, then there will be no use. Your app has to be centered in fulfilling
the user needs to a niche. A great app that is user-centric is “Grocery app”. You
have to provide a service or product in such a way that users cannot survive
without using it daily then only you are on your way to becoming
successful business owner. Google measures
how much time users spend daily on your app, for every 100 users how many do
not uninstall your app, and also measures frequency of app usage.
Organic Ranking:
Organic ranking means ranking to specific keywords after
being optimized through app store optimization. This gives more visibility than
coming through social media or in-app referrals.
Time spent:
If you develop an app that users love, then only they spend
more time on your app week after week.The time spent by each user which is more
than 1 hour per week help you rank no. 1. Best apps like Facebook and WhatsApp
have users spending many hours per day.
Retention:
If you get 100 downloads each day, how many users continue using your app after 30 days. And also check how
many users have uninstalled your app. The possibility is the app which app has the
highest retention rate in a category has the highest chance to be featured as no.
1 ranking app on Play Store.
Daily downloads:
The app with highest daily downloads has also a possibility
to rank top on Google Play Store.
Overall downloads:
When your app downloads grow day by day and you keep
improving your product or services, it helps you rank well. A stable and sustainable
download is also crucial.
App Store Rating and
Review:
In any category, the best apps have ratings above 4.4 out of
5. Don’t try to get fake ratings and reviews because Google measures “retention
rate” and “time spent on the app” by users. In case if Google find any
asymmetric correlation between these two, then it might penalize your app by decreasing
your ranking.
Google tracks keywords like ‘like’, ‘useful’, ‘love’, and
other positive keywords in the app reviews. Negative keywords like ‘not useful’,
‘hate’, ‘bad’, etc. are also considered.In case of negative keywords, you should
try personally reaching users who gave negative reviews.Listen to their concerns
and try to work on that. The apps which have ranked well have positive keyword count
of more than 1000.
Active Users:
Active users are those who use the apps frequently. 90% of
mobile apps have active users that is below 10%. The apps which are ranking
well have active user base of above 30% except gaming apps.
Keep the above factors in consideration while working for
app ranking, which will improve your app store ranking drastically.
Want to develop an app
that can achieve No 1 App Ranking on Google PlayStore?
If yes, we are here to help you, as a premiere mobile apps development company in Dubai. We at FuGenX develop apps that people like to
download and love to use. We are giving services from app design to development
and promoting your app on the app store. FuGenX is also one of the foremost Android apps development companies Dubai.
For more details visit www.fugenx.ae.
